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If the viewers cognitions are distracted or inhibited by sexual content, the viewer may be more susceptible to peripheral cues that aid marketers message being accepted, ( Reichert, Heckler Jackson, 2001). Evaluations were more positive for the relevant product and there was an effect of gender, females had negative responses. The effect of print advertisings use of sexual themes on brand recall and purchase intention: A product specific investigation of male responses. Is a Brazzers porn ad featuring a horny whore fucking in a restaurant.
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