have donned them. Even though it wasnt without its token topless model, the jeans brand struck the perfect balance in communicating their history with a splash of sexiness. Pair that with some text that looks like its written in lipstick and consider your female customers convinced. Clearly, men are supposed to enjoy the smoothness, too, in this ad from 1964. Shots from this season were a little grittier, a little more PG-rated with its topless, Levis-wearing couples. When youve got Lindsey Hoover, Ashley Smith, Anna Lisbon, Anais Mali, and Rachel Clark as the faces of the AW10 collection, even the typically unflattering Boyfriend style jean can look cute. By modern standards, its downright racy: it features law breaking, police brutality (okay, thats ambiguous groupies, casual pickups, and a distinct lack of brassieres. Live in Levis, 2014, call us transparent, but youve got to admit it: Levis new initiative is pretty fantastic. 05 of 16 1960s: Jeans Advertising Targets Youth, vintage Wrangler Jeans. Knows how to make a great campaign.
Levi s Jeans: Tough Print Ad by Wieden Kennedy Portland. It was 141 years ago today, in when businessman Levi Strauss and tailor Jacob Davi s are given a patent to create work pants reinforced with metal rivets.
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Once again Levis is innovating itself, unveiling its new Live in Levis campaign: an ode to the millions of stories collected by the brands customer when wearing their favourite pair of Levis. They run like the kid in gym class who couldnt run like a normal human being. Its down to Earth approach is the antithesis of the abundant, overly saccharine clothing ads currently gracing magazine pages. The anniversary of Levi Strausss patent grant seems like a good excuse to celebrate. In those scenes where the girls are runningto catch a bus or hitch a ridetheir movements are awkward and constricted.